Do It Yourself Logo Design

February 25, 2010, 3:18 am
So, you are looking to design a logo on little to no budget. And, you have heard about these do it yourself logo design programs that are easily accessed on the Internet. While these do it yourself logo design programs sound good, you may be very unhappy with the end result. There are many inexpensive ways to work with a graphic artist who can design your logo. This is an ideal alternative to do it yourself logo design. If you want to know why the do it yourself logo design is bad, read on:


- Unique Logo Every business should have a unique logo. A logo that expresses who the business is, what it does and defines that business as a brand. A good logo does just that. A do it yourself logo does not. The programs that enable you to design a logo have no way to guarantee that the logo you design is yours exclusively. Very easily, several businesses could have your logo and use it. You want your logo to standout, not blend in and become easily duplicated by another business.

- Design Your logo is the first thing a customer sees when they see your business. Your logo will be on everything from your business cards to your letterhead, and from your web site to your t-shirt. You want your logo to have some design to it, and be memorable. The do it yourself logo programs have zero design to them. These programs utilize common symbols and images, enabling you to combine them for a fee. There is nothing design oriented about these do it yourself logos. Remember your logo is your brand and your companys identity. If your logo screams boring or lacks design, then that is what the consumers impression of your company will be. Who knew a poorly designed logo could cost you customers?

- Copyright Issues Some of these do it yourself programs infringe on copyright protected logos by utilizing copyright protected designs, or by selling the same design to several people. Once you choose a logo you want to be sure it belongs to your business and your business alone. It would be shame to have your business involved in a lawsuit about copyright protection issues. Save yourself the hassle and fork over the extra money to a real graphic designer, thereby ensuring you have a copyright free logo.

- Formats Most of these do it yourself programs only allow you to purchase your logo in one format at a small price. Often, this format is a low resolution image, that is not ready to be placed in an ad or for print. So, while you may have a cheap logo the only place you can actually use it is on your web site. Forget about printing business cards or placing an ad with it you will need a logo in a higher resolution. Some programs will charge you more for higher resolution logos and in different formats. Some programs only offer the one format, low resolution image. A real graphic designer will design your logo and provide you with a plethora of formats, including low resolution and high resolution. These formats and resolutions utilize graphic design software and simply put, the do it yourself programs cannot offer these options.By: Frank JohnnyArticle Directory: http://www.articledashboard.comBuild your brand and get noticed with a custom logo design. Joseph has been helping businesses build their brands and raise awareness by providing professional logo design services for new start ups on a budget.





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